Digitalization of Spanish SMEs

In our country, the digitalization of businesses has always been a pending subject, possibly due to the lack of digital culture. However, the coronavirus health crisis has shown us that businesses that had implemented technological solutions have been able to maintain their production and sell their products and services.

For example, logistics in ecommerce has aroused great interest in recent years. In fact, the success of a store online, also depends on good organization in the warehouse and an effective strategy for delivering an order quickly.

What is a company's digitalization?

In many cases, we think that digitalization is characterized by being a process that enables digital transformation in the business by implementing necessary technological resources. It is about the company carrying out a thorough analysis to adapt to the needs of its market niche.

When an effective plan is carried out, new business opportunities will be found and there will be more options to reach new customers. Currently, any consumer expects immediacy in service, therefore, all processes must be made agile. Websites have to be attractive and functional, the logistics department must work efficiently, delivery has to be made on time, etc.

Digitalizing is not just having a website

There are still many companies that think digitalizing means having a website or an online store; however, this concept is much broader and covers more aspects. In the era of globalization, most transactions are carried out online, for this reason, if a company is not on the internet, it does not exist for a large number of users.

On the other hand, there are several aspects that are relevant in this new context, such as cybersecurity, Artificial Intelligence (AI) and Big Data, such as the science that analyzes data. On the internet, there are also many vulnerabilities; for this reason, companies must invest in security, because information is a highly valuable asset.

Therefore, to increase productivity and business profits, businesses will need to adapt to the new challenges of the market, regardless of their size or the number of workers. What is clear is that digital transformation is not a simple process because, in many cases, staff must be trained and unknown methodologies used to achieve our goals. Even personnel with training in certain areas must be hired.

Services at the click of a button

In recent years, a great deal of effort has been made so that experts in web design, SEO positioning, and digital marketing can develop websites that are functional and aesthetically pleasing. Every year, trends change and new proposals are implemented to improve the user experience.

With a well-positioned website, it is easier to build a brand; however, it is useless if it does not have an intuitive and comfortable structure to close sales online. Products or services need to have an attractive image, include valuable content, and the purchasing process must be simple. Cart abandonment in ecommerce must be avoided; for this reason, this step must be simplified and all available payment options made easier.

Web distribution and logistics

To conclude, we have to talk about the importance of a parcel company in online stores. In this sense, InPost stands out as a benchmark in this sector. We have a network of 50,000 Punto Pack | Locker in Europe, which offers a large number of benefits for all customers who trust us.

In Spain, we have more than 7,000 Punto Pack | Locker(opens in a new tab) exclusive to our country. We also stand out for our flexibility, so the Punto Pack is subject to business hours and the Locker is available 24 hours a day, seven days a week. In addition, the customer has up to 8 days to collect their package.

We also want to highlight the importance of sustainability and care for the environment. So you should know that our business model is sustainable and aligned with the criteria of the 2030 agenda, because we are a socially responsible company committed to the planet.

That’s right, we have a hybrid parcel delivery network where we send our customers' packages to Punto Pack | Locker. Thanks to our business model, we group many packages and send them to a single point, instead of going house by house delivering packages. By making fewer trips and kilometers than any home delivery company, thanks to pickup-point shipping, the aim is to reduce traffic in cities, as well as noise pollution.

In addition, by delivering to points, we ensure that the package is delivered one hundred percent, avoiding failed deliveries. On many occasions, we are not at home when the courier comes. What does this mean? The courier has to take the package back and organize the new delivery until it is delivered.

If we add to this that much of the fleet used in InPost for last-mile delivery is eco-friendly, the benefits for our planet can be greater. If you are enjoying pickup-point shipping or start doing so, and you go to collect your package on foot, by bicycle, or by any other non-polluting means of transport, as a user you will be contributing to the care of the environment.

In conclusion, digital culture in the company involves understanding that there is a series of behaviors and habits in users that must help us guide changes in our business. The rise of online product sales and hiring services is something that cannot be questioned, so technological solutions applied to our companies must be implemented.

Discover at https://www.inpost.es/(opens in a new tab) everything we can offer you. Choose pickup-point shipping.